- Brainstorming new ideas for content 
- Scheduling content to a social media calendar 
- Purchasing social media advertisements to broaden the reach 
- Launching social media campaigns 
- Answering consumer and client questions online 
- Monitoring follower count 
- Creating key performance indicators to track engagement 
- Developing monthly or yearly social media reports to demonstrate growth 
- Designing content specific to each social media platform 
- Writing the copy for social media captions 
- Using general and customized hashtags 
- Updating social media profiles