Hello, I’m an art director and a UX designer. I work on user-centered concepts, graphics and production. I’m a highly driven and flexible professional with a proven record of delivering creative and innovative design solutions. A passionate leader with an ability of developing projects from inception through production to final delivery, ensuring that all work is effective, appropriate and delivered within agreed time scales. Innovative, good at unconventional solutions, happy to share my creative flair and good color sense. Key areas of experience include: Art direction Creative concept Strong understanding and consideration for user experience. Ability to negotiate and articulate the “why” of design decisions. Ability to conceptualise and communicate design ideas to stakeholders of all levels within an organisation. User research. Experience in identifying users needs. Design of functional wireframes, product architecture, flows, visual design assets, and interactive prototypes with consideration given to user-centred design (UCD) processes. Experience in creating simple interfaces for complicated concepts. Conduction of usability testing to determine how designs are accepted by end users. Design validation with customers and stakeholders in order to drive iterative improvements.