Dressing-up your business name is one of the most important things to consider in creating a brand. Simple and clean designs always give out an impression of confidence, stability and professionalism. Though, there is no particular rule in designing a Logo, few things you must keep in mind when choosing a design, imagine that brand printed/posted on a newspaper, letterhead, card etc. and answer the following: 1) Ten years from now, will the design still stand out? If you answer "Yes" to all of those questions, you are doing your marketing team a huge favor. Making it easy for your marketing team to sell your visually-pleasing brand can lead to good revenues because their creative juices will be channeled to some thing else (like planning an annual/quarterly event for your top clients) than waisting their energy unblemishing your brand with gimmicky campagne.