I believe that writing, in any form, is the best way to perfect whatever it is that we are trying to deliver. I have been doing academic and article writing for a long time. I find numbers and patterns very intriguing. Accounting and finance projects that I do are to satisfy this curiosity. Getting your message across in a way that incites people to take action can be really tricky as well as fulfilling. To see all the forces in play, I have devised marketing action plans for a couple of products. I have also done copy-writing to this end.