Writing is what I do.
But I know that my clients are doing something else - whether it's informing their staff on health and safety, telling readers how to invest their savings, or persuading potential customers to buy that holiday or commission that photo portrait.
So I will work with my clients to make their web or print content work for them. It will be well written, and it will have the ring of truth. It will be unique. And most importantly, it will do what it's meant to do.