The scarcest and most precious of resources today is not money, energy, or time. It is the attention of a human mind. If your message is to win more than the briefest glance from its target audience, it must grab their attention, hold their interest, and engage their feelings. A visual image may accomplish all of the above, but it is words that organize our thoughts, words that determine which messages we remember from the hundreds we hear or read every day. As a clinical psychologist and neuroscientist, I have spent 30 years studying the human brain in many settings. As a lifelong writer, I have applied my psychological knowledge to the challenges of creating essays, articles, newspaper columns, speeches, lessons for different age groups, poetry, stories, and plays.Few tools can be more powerful than a well-chosen word. I look forward to working with you, to find the words that will let your message reach the minds of your audience, planting seeds of imagination there that will t