What is ASO? App store optimization or ASO is a process of optimizing mobile apps in order to receive the best outcome in app store search results; so it is pretty much the app version of SEO. The goal of ASO is to increase the amount of traffic or viewers that will visit your app page through the app store. This is done in the hopes that more people will download your app. As like SEO – and the push for people to visit your landing page – ASO was created to push people to visit your app page. - Increase traffic :- The more people download your app the more organic traffic you will get. - Increase income :- The more traffic you get the more income you generate. - Greater online presence :- The more online presence the more people know about your app. - Greater customer loyalty : - The more reviews and articles and love you get from the users the more loyalty you will get.