Situation: Cooper Wiring Devices, a $300 million division of Cooper Industries, a $4 billion Fortune 400 manufacturer wanted to launch a broad line of products with no demand from their wholsale distributor partners. Solution: Created strong B2B launch ad for a 45-product line of designer lighting controls aimed at creating a demand among large residenetial builders. Target audience: large home builders, and their architects and designers. Approach: Convince builders Aspire represents aDelivery Time:5 Day(s)