* Benifits of Employers
One of the best ways to speak to the consumer’s needs and desires is via feature/benefit writing. This is common in product descriptions, and you should employ it in writing about services too.
Feature/benefit doesn’t just tell the consumer what you do. It tells them what you do for them (the feature) and why they should care (the benefit). Check out some example feature benefit pairs below to better understand this type of content.
Potentia