A keyword, when used to job search, is a word or term that is related to the type of employment you are searching for. When you search for a job by keyword, all the positions that contain the word or term you entered will be listed in the posting. Using keywords can help you weed out the jobs that don’t fit and allows you to search more effectively. Most job sites let job seekers search for job listings by keyword and location, as well as with more advanced search options. For example, if you are searching for a marketing job, you can search using "marketing" as a keyword, then add your location and other search criteria. You can make it even more specific. If you're looking for a marketing manager job, for example, you can use that term ("marketing manager") as your keyword.