As an automotive engineer with 40 years of experience in all aspects of the industry, I offer my audience a unique insight into topics that are current and of great interest to professionals and enthusiasts alike. This novel approach, together with writing skills acquired within the industry and honed over 10 years of writing for several industry portals and car 'sites, enable me to write articles and reports that are informative, authoritative and entertaining to a wide range of readers. As such, I have my own monthly column on the Automotive IQ portal, https://www.automotive- iq.com/contributor/peter-els, which often captures top-spot for most-read content. I have also written several in-depth reports on various technologies and trends disrupting the industry - An example of which can be seen here: https://www.autelligence.com/publications/48v-issues-prospects- opportunities/ My audience is, however, not confined to automotive professionals with my work also being published on 'sites such as Futurecar and Robotics Business Review. While my automotive experience provides me with a sound base to cover any topic related to cars, technology or the industry, my skills are most suited to technology and commentary on industry trends and events. As a professional freelancer the quality of my work and meeting timing is very important to me, having worked extensively on platforms such as Upwork and Freelancer as well as by invitation. Although I have quoted an hourly rate I find a cost per word for articles between 500 and 2,000 words is more practical.