Businesses don't make purchasing decisions. People do. People with responsibilities, concerns, and, dare we say it - people with lives outside of the office. That's why we don't like the term "B2B marketing." If we had our way it would be changed to "P2P marketing" (for "person-to-person"). We specialize in creating content that speaks to the people making purchasing decisions. Not nameless, mindless robots. And we do it well. Our industry experience includes: Automotive Banking/Finance Bearings and Seals Construction Equipment and Materials Education Healthcare Medical Devices Metals Mobile Communications Power Tools