Backlinks are the most important part while doing seo of any site and backlinks is the main thing which help you to get better rank So, while high quality links on popular websites will greatly benefit your SEO, they will also help attract consumers to your brand simply by association. This also helps to present your company as an information source within your industry, and can even result in websites linking to your content, giving you natural backlinks, which Google loves. 2. Drive Steady Referral Traffic on AutopilotNot all website traffic originates from a search on Google, Yahoo, Bing, or another search engine. Referral traffic is also a large percentage of all traffic, meaning that people are clicking on links within content and being taken to the linked content. High quality links on sites with a lot of traffic will not only help your SEO, but they can also drive targeted traffic to your website around the clock. A single link on a popular website can continue to push traffic to your website for years. The beautiful thing about referral traffic is that it is highly targeted. Just think about how much money is spent on paid search. Some businesses have extremely high CPCs, so every referral click is driving high quality traffic without a cost per click associated with it. If you currently have a company handling your link building use these tips to evaluate your SEO company. 3. Long Term Directory & Resource LinksThe internet is one big source of data that will continue to grow and always be there to access information from. If you obtain high quality links form reputable directories and other resource websites it can help to drive traffic to your website for years to come. Imagine if your business sold “blue widgets” and you obtained a link on a directory of all blue widget manufacturers. For years, consumers searching online for blue widgets come in contact with your link and click through, landing on your website and converting into sales. Links like these can continue to attract visitors several years down the road. 4. Create New RelationshipsWhen someone reads good content and sees a backlink pointing to the source or creator, there is a very good chance that they will click on the link to learn more about who or what is responsible for what they just enjoyed.