Given that the Google search engine focuses on content and its quality, your store, and website presentation will thus be able to differentiate itself from the competition and come out in better positions in Google searches. With this, you will be able to increase the ranking on the categories or products within the store, mentioning them in the articles published on the blog. Once you create articles referring to products or categories in the store, you will create internal links and, at the same time, you will have the chance to create external links (from other sites or social networks) that direct to the content of the articles. your. This is where our colleagues from the copywriting department come in, creating unique blogs for our clients to increase their brand visibility in the online environment.