Blog posts are a great way for engaging readers, and for inspiring thoughtful debate on your blog or website. Standard blog posts of 350-450 words provide information that is straight to the point, using your brand's unique voice and expertise in a specific subject. Longer blog posts of 550-650 words further build your brand's authority, and are an excellent way to establish thought leadership. Blog posts help your company attract customers and generate traffic while pushing your site to the top of search engine rankings using keywords interspersed among compelling topics and engaging content.