Blogs take an active role for businesses that wish to create or expand a brand voice and get this voice to echo through search engines, if not through word of mouth and spreading in a viral fashion through social media. The best kinds of blogs are those that are sharable, either because they inform readers or because they feature interesting content. A post that causes the reader to laugh, to think, or to rage will be shared more than one that is static. Because of my background, I have the ability to quickly research topics and learn what is necessary for writing tasks at hand.