Engaging Content Post Topic Suggestions Dedicated Campaign Manager Grammatically Perfect No Contracts regularly updated blog positions your business as an industry leader. By regularly covering interesting industry-specific topics your team is pre-qualified as part of an involved, knowledgeable, and caring brand (before they’ve even introduced themselves). Your visitors feel a closer connection to your brand with each post they read. If they found your business through a third party marketplace they are more likely to order directly from your site, reducing the amount you pay in commissions. Blogs provide a unique way for brands to communicate with their visitors. The comments left on posts can be an excellent source of feedback that provides a way for you to engage with new customers while building rapport with existing ones.