By creating unique content your clients want to read and promoting the blogs via social media and other content marketing methods, we’ll attract significantly more traffic to your site over the next three months. It starts with optimising the blog itself, which we can do with a variety of plugins and SEO tweaks. IN-INDUSTRY LINK BAIT I include quotes from at least 3 experts in each of these posts, focusing on those that have large social media followings of their own. This way, we can leverage their networks to drive more traffic to the site (experts often share links to blog posts they’re featured in). This also sends good signals to search engine crawlers, which value content that gets shared via social networks. IN-DEPTH POSTS These are targeted to potential buyers and have a heavy SEO focus. These long-form posts are designed to draw in organic search traffic, and can be a great way to passively generate leads on a consistent basis. Research has shown that the latest Google algorithm updates favor long-form content, and posts that have 2,000 words or more tend to generate the biggest SEO returns over time. LIST BLOGS List posts are clickable, readable and shareable content that should be incorporated into any solid blogging strategy. I recommend occasionally incorporating complementary experts, companies and events in order to catch their attention and get them to help promote the content – again, leveraging other networks to increase the size of your own. OBSERVATION POSTS These provide observations about subjects your customers may be interested in. Alternately, they can be brand storytelling posts that highlight your expertise or specific case studies.