Generating, researching, and pitching ideas for posts. Writing, editing, publishing, and promoting content. Promoting new posts using advertisements, emails, social media, and other methods to alert and attract new readers. Advocating and educating others about interests, products, or services. Maximizing site traffic by utilizing Search Engine Optimization keywords. Inviting other bloggers, experts, or other notable guests to contribute content to the webpage. Monitoring responses to posts via the website, social media, or other platforms to better understand the audience. Staying current on industry trends for possible opportunities to attract new readers or create stronger, more engaging content.