Once you have the perfect name for your business, the next step is to begin working on the brand itself, this is describing and capturing the look and feel of the business and communications surrounding the tone of voice. Every business is unique and what you sell is unique therefore every brand creation is about you and your business. This is where the strategy comes into its own and will help to focus thoughts and ideas that can be turned into tangible assets that you are proud of and that ultimately will sell giving you a return on investment.