Brand Guidelines communicate a variety of visual details about your brand, both internally to your organisation or business, as well as externally to your partners, affiliates and the general public. I create and present brand guidelines in a pdf book format that covers how your brand works and how the different elements of your brand work together to form your brand identity. Why have brand Guidelines Consistency Consistency is vital to designing the brand guidelines, the time someone visits your website, digital accounts, or receives marketing material from your company, they receive a perception of your company outside of the content they consume. By having set rules and restrictions, it becomes possible to communicate consistent brand identity. What does the Brand Guidelines include: 

- An overview including your brand values, what you stand for, brand vision and mission 

- Typeface 

- Typography layout 

- Colour palette 

- Logo 

- Social media content layout 

Please drop me a message if you have any further questions or would like to discuss!