After a briefing with the client where the objectives to be achieved will be outlined, I will start with an initial market survey to understand the sector and any competitors. Then he will work to find creative and original concepts and ideas and then move on to the sketching phase. Once the draft has been created, using dedicated programs (Adobe suite), I will create the vectorized logo.
Finally, a user manual will be created for the logo created, illustrative mockups, and all the necessary visual identity.
All this will serve to be unique, recognizable and competitive in a market increasingly saturated with weak images and similar brands.