I'm passionate about helping businesses uncover their why, what, how, and who so we can determine where to position them. Brand development (or understanding) is a big step in my process as a majority of marketing efforts are wasteful. If you're not developing a strategy on the front end - even if it costs a little extra - then you're leaving money on the table. Creating purposeful messaging with relevant copy and media enhances performance while conveying appeal. Investing in first impressions creates trust, improves conversion rates and drives loyalty. I tell people all the time, I'm not here to drive views, likes, shares and other popularity methods. I'm in the business of creating memories that drive down the costs of my clients. PreFocus with me..