The same way a home is built from the foundations, a successful business is created from Branding. You’re called to make the most critical decisions that will lead all your future marketing and communications actions, internally and externally to your company. Take the driver seat and let me be your GPS to facilitate your journey. I will walk you through each step of the process and you’ll be amazed to discover how fun Branding can be, and how much more there is beyond (and behind) a pretty logo. THE PROCESS 1. Assessment - collect information and relevant material about the client and the project 2. Discovery - understand your business, your service/product, your goals, your market( (Welcome Survey, Brand Archetype Test, Brand Persona Mad Libs) 3. Analysis of the competitive landscape 4. Brainstorming with the client 5. Definition of the Brand’s Mission & Vision statements 6. Definition of the Brand’s Core Values 7. Positioning 8. Definition of the Value Proposition 9. Definition of the Brand Persona 10. Definition of the Client `Persona DELIVERABLE ● Brand Manual