I focus on brand management and strategic business planning, to bring your product to market in a financially viable way.
The development of a business product takes 80% of an entrepreneur's blood, sweat and tears.
The next 80% is spent on crafting your product's story and bringing it to market. This is brand management.
It is a story - It is a relationship - It is a promise.
This is brand creation, brand strategizing and brand management.
The last 10% of your money is to be spend on sales and advertising (e.g., Facebook ads).
The reason the ratio is 80/80/10 is to illustrate that selling a product makes no sense. It is not a linear approach. but a circular approach that spirals upwards.
However, when your marketing strategy is clear, no money directed towards advertising is wasted.
And that's a very good thing.