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Brand Management

$75/hr Starting at $25

I offer experience, enthusiasm, speed, value and a results orientation to the consultancy advice and application I provide. Here are just some of my highlights: Created unique brand redefinition and targeting for major retailer - Waitrose Supermarkets - including new store and superstore launches. Resulted in their most successful four-year growth period. Won BEST RETAIL and BEST FOOD Campaign Awards Defined the key brand propositions for Burton Ales, Goodyear Tyres, New Zealand Lamb, Bacofoil, Battersea Dogs Home, Air Jamaica, BWIA International Airlines (won BEST RADIO AWARD) amongst many others, creating, or contributing to their high brand profiles. Initiated a very successful/cost-effective membership building campaign for Europe’s largest private members club, the Civil Service Motoring Authority & the No. 3 Motoring Organization, Britannia Rescue. Created high impact propositions and campaigns and fundraising for sensitive issues with Terrence Higgins Aids Trus

About

$75/hr Ongoing

Download Resume

I offer experience, enthusiasm, speed, value and a results orientation to the consultancy advice and application I provide. Here are just some of my highlights: Created unique brand redefinition and targeting for major retailer - Waitrose Supermarkets - including new store and superstore launches. Resulted in their most successful four-year growth period. Won BEST RETAIL and BEST FOOD Campaign Awards Defined the key brand propositions for Burton Ales, Goodyear Tyres, New Zealand Lamb, Bacofoil, Battersea Dogs Home, Air Jamaica, BWIA International Airlines (won BEST RADIO AWARD) amongst many others, creating, or contributing to their high brand profiles. Initiated a very successful/cost-effective membership building campaign for Europe’s largest private members club, the Civil Service Motoring Authority & the No. 3 Motoring Organization, Britannia Rescue. Created high impact propositions and campaigns and fundraising for sensitive issues with Terrence Higgins Aids Trus

Skills & Expertise

AdvertisingAirBusiness DevelopmentBusiness PlanningCCorporateDirect MarketingFinancial ServicesFundraisingInternationalManagementMarket ResearchMarketingPLCProject ManagementRadioResearchSalesTelemarketing

17 Reviews

  • Gerry_McColl

    Gerry_McColl says,

    Mike added huge value to our project and the quality and creativity of his work far exceeded our expectations. As well as delivering within all of our time scales Mikes advice helped us to shape our project more effectively and efficiently than we have done before. We will definately be asking for Mikes help again and are very happy to recommend him highly.

    for Help Choosing a Company Name on Sep 24, 2008

  • Kevin_Leahy2

    Kevin_Leahy2 says,

    Mike has been excellent to work with! He was always very helpful, professional and creative. His suggested names and tag lines were very intuitive, with the "big picture" opportunity for the new business in mind at all times. I hope to work with Mike in the future on other projects. Kevin

    for Re-naming a company on Jul 25, 2008

  • Mike_Maroto

    Mike_Maroto says,

    Mike and his team were excellent to work with. Their deliverables arrived on time as promised and met all my expectations for the assignment. Even though the client's needs demanded that the assignment exceed its anticipated time-frame, Mike and his team stayed with the project until its ultimate completion.

    for Offering Memorandum on Jun 13, 2008

  • Daniel_Kirsche

    Daniel_Kirsche says,

    The scope of this project was to come up with a company name, but I received much much more. I was given a 10 page detailed review of the industry, plus the position of the company. We were able to come up with a great name. It was truly a pleasure working on this project with Mike.

    for Naming Business on May 13, 2008

  • Daniel_Kirsche

    Daniel_Kirsche says,

    escrow payment.

    for Naming Business on May 13, 2008

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