I am a marketing professional with over 13 years of executive marketing experience in the consumer products industry. I have successfully launched and managed products in the US, Canada, Europe and Japan.
I am well versed in all aspects of product marketing from concept through development and brand management. Areas of expertise include formulation development, product naming, packaging, marketing copy, product pricing and collateral development.
I also have a strong background in corporate identity development, market research and general marketing consulting.