Brand Management

Entrepreneurial Leadership, Business Startup & Management - Conceived and developed an ad agency to serve Fortune 500 clientele. Created infrastructure, developed operating processes, hired personnel and drove all creative activities; achieved over $7 million in revenues. Brand Planning and Management - Enhanced and elevated a young, unfocused brand by conceiving a system-wide, corporate communications strategy. Assessed brand elements, identified strengths and weaknesses, collaborated with executive leadership and determined strategic direction. Created naming and identity strategy, new messaging statements and go-to-market campaigns; utilized multiple communications channels to increase brand reputation, market awareness and a 985% sales increase.Public Relations and Communications - Increased waning support and enhanced communications tactics for a US Senate campaign; teamed with volunteer staff to direct online communications, plan and execute public events and counsel candidat