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Sales & Marketing

Brand Management

$60/hr Starting at $25

Project expertise: Managed Fortune 500 companies such as Motorola, Visa, and Philips Consumer Electronics, as well as start-ups  Implemented strategic public relations, marketing, and communications plans under established deadlines  Developed, managed, and administered publicity programs and activities including:  Media pitching  Public and media audits  Press release and press kit management and distribution  Speech writing  Article and editorial programs  Crisis communications  Message development  Media training  Media, customer and partner referral programs  Event support  Competitive analysis  Press and analyst relations  Speaker and award programs  Conducted media analysis, market research and competitive analysis to identify market opportunities and help set client strategies and goals  Interfaced with customers, partners, product managers, vendors and sales force  Successfully managed multi-million dollar budgets to assist in maximum u

About

$60/hr Ongoing

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Project expertise: Managed Fortune 500 companies such as Motorola, Visa, and Philips Consumer Electronics, as well as start-ups  Implemented strategic public relations, marketing, and communications plans under established deadlines  Developed, managed, and administered publicity programs and activities including:  Media pitching  Public and media audits  Press release and press kit management and distribution  Speech writing  Article and editorial programs  Crisis communications  Message development  Media training  Media, customer and partner referral programs  Event support  Competitive analysis  Press and analyst relations  Speaker and award programs  Conducted media analysis, market research and competitive analysis to identify market opportunities and help set client strategies and goals  Interfaced with customers, partners, product managers, vendors and sales force  Successfully managed multi-million dollar budgets to assist in maximum u

Skills & Expertise

AnalysisCommunication SkillsCompetitive AnalysisConsumer ElectronicsCopywritingCorporateCrisis CommunicationsElectronicsLeadershipManagementMarket ResearchMarketingNewslettersPress ReleasesProject ManagementReferral ProgramsResearchSalesSpeech WritingTrainingWriting

5 Reviews

  • Kimberley_Brown1

    Kimberley_Brown1 says,

    I have been working with Melissa for about a month now and she is EXCELLENT. She honors her commitments, is extremely accountable and she does a good job pitching media stories. She has been able to deliver some good media stories for my clients and it has truly blessed my business. In a sea of consultants, Melissa truly stands out and is very dependable.

    for Public Relations - Media Outreach on Jul 16, 2007

  • Merrily_Orsini

    Merrily_Orsini says,

    It takes a special talent to pitch media and get results. Melissa delivers.

    for Automotive Industry PR on May 10, 2007

  • Raoul_Davis1

    Raoul_Davis1 says,

    Simply wonderful, she has excellent problem solving skills and an uncanny ability to paint images that help provide direction for project direction. She synthesizes broad details and makes them practical and workable. This is the best PR professional that I have ever worked with hands down.

    for Serious Public Relations Campaign on Jun 29, 2006

  • oneilpr

    oneilpr says,

    I am an award-winning PR consultant and I am extremely picky when it comes to hiring PR personal. Melissa is a GEM! She was able to nail big coverage for my client including Reuters, PC Magazine, and InternetNEWS.com. I highly recommend her.

    for URGENT: Pitch a Media Tour on Mar 02, 2006

  • Tekmax

    Tekmax says,

    Melissa was hired to pitch a breakthrough concept based on our press releases to media reporters, etc, for getting their attention and interest for media coverage. I think Melissa has good personal skills and strong work ethics but unfortunately despite her hard work we couldn't get any noticable interest and coverage generated.

    for Press Releases for a startup on Nov 23, 2004