• Executed paid search (SEM) optimization resulting in a conversion rate increase of 60% and a 20% decrease in CPC.• Evaluated text ads, and made changes accordingly. My efforts lead to a 90% increase in CTR while maintaining positive conversion and activation rates.• Developed over 1 million keywords, 50,000 ad groups, and 5 ad copies for scaling paid-search campaigns.• Produced 6 landing pages for online marketing campaigns targeted toward relevant ad groups.• Provided 8 new campaign strategies, 40 text ads, and 40 creative displays for LinkedIn and Facebook advertising.• Assessed tracking components by executing over 150 tracking tests. My work lead to a 75% increase in tracking accuracy.• Automated CAC report generating process. Resulting CAC report was shown to all levels of management throughout the company. I am a data-driven individual who can evaluate multiple advertising channels with a high attention to detail. I am highly effec