Ten years of experience in sales, advertising, marketing and strategic brand plans, tracking campaign development and conducting market analysis. History of consistently setting standards, exceeding quotas and initiating cost saving actions. Experience in media, promotions and journalism. MARKETING PROGRAM MANAGER with 10+ years of experience in both corporate marketing / advertising environments, consistently demonstrating strong understanding of B2C market segments and vendor management, overseeing budgets of up to $31 million. Extensive experience in leading / managing the creative development of print, Internet, Point-of-Sale (POS), direct mail, television (DRTV), video, outdoor advertising, marketing materials and campaigns. Routinely focuses on brand integrity, market share/penetration, ROI, sales and revenue generation by analyzing data to evaluate program effectiveness. Holds an MBA in Marketing, a B.S. in Communication, and has additional experience in Broadcast Journalis