Adrienne is a multifaceted social media director, digital marketer, online content strategist, journalist, freelance blog writer and photographer. She is currently the Director of Social Media for The Vitamin Shoppe. Over the last 10 years she has been on the forefront of the social media arena helping Fortune 500 companies, popular brands, music and film artists and online retailers connect with their customers, fans and communities in new, compelling and engaging ways. She aims to educate customers and fans on the importance of health and wellness through various social media avenues and strategies. She continues to develop cutting-edge social programs to drive traffic to their eCommerce site, convert fans to brand advocates, increase their social footprint, increase sales and positive social media ROI.Adrienne continues to develop unique, compelling and multi-channel social media strategies to help move the needle for the brands she manages. Whether through paid media on Twitter/Fac