Wendy Schramm is a marketing professional, with fourteen years of experience in new product development and brand strategy. Founder of Schramm Marketing Services, Wendy's clients include Kraft, Unilever and Binney & Smith among others. Wendy specializes in brand strategy and the development of new products, from the creation of product platforms through to launch. Wendy excels in writing winning new product concepts which deliver proven results both in test and in market. Recent projects include a repositioning and relaunch of all gum brands for Cadbury Adams, and the development of a partnership strategy for Crayola and The Home Depot. As Product Manager New Products for the Planters division of Nabisco, Wendy developed the portfolio strategy for the brand, and launched new products contributing over $100M in incremental annual sales. Wendy received an MBA with honors in marketing from NYU and a BA in economics and German from Union College.