My name is Dan Carazo. I'm a B2B marketing expert with a successful track record creating, directing, and producing award-winning direct marketing, lead generation, advertising, publicity, and branding programs for global Fortune 400 companies, as well as small entrepreneurial firms. I deliver three things for my clients: VISION. IMPACT. RESULTS. VISION: My strategic plans are built on a foundation of marketing insight that's based on over 20 years of experience developing marketing communications for many types of technical products. Marketing Vision begins with positioning your product, service or company so your target audience understands clearly defined benefits they can derive from dealing with YOUR organization. This is true whether they are professionals such as engineers or physicians, or consumers, or homeowners. Developing the right communications strategy is central to targeting your copy message and increasing response rates. IMPACT: You're either