Our InspirationThere are many social media experts out there who will tell you that social media is really important and you should learn to do it for yourself. But as we have looked at what it takes to really execute a social media strategy well, we've realized that there are at least five very different traits needed for success:Creativity - to be able to write something interesting that other people want to read.Accuracy - there are few things worse than inaccurate facts or errors if you want to be taken seriously.Schedule Orientation - you have to create new content and publish on a reliable, consistent basis.Available Free Time - it takes a lot of time to do it right and free time is something you never have enough of.Technological Expertise - of course, you have to be very computer-oriented to manage your online presence, too.The problem that we see is that it's almost impossible for any particular person to have all of those traits! Many people are good in one area but not anoth