I have worked for small and large corporations developing strategic plans, creating and running messaging workshops, creating business plans and aligning marketing strategy with sales execution. I have focused on using online tools like Salesforce.com to ensure sales teams have access to and understand key marketing initiatives. Using online and custom developed tools helps to ensure all members of the team understand the business strategy and align their activities with and therefore execute to that strategy. I have focused on creating "strategy to launch" and "sales execution" templates and playbooks to simplify training and ensure the whole commercial team is focused on the same strategic goals The key strength that I bring to any opportunity is my ability to see the strategic picture and direct resources to the critical few key elements that will make a business strategy successful. I have a unique ability to identify the strategic diamond in the rough but then take th