Consumer Point Marketing is managed by founder Cathleen O’Banion. Cathleen has over 20 years of marketing experience including creative to strategy to branding. Cathleen’s marketing abilities are grounded in food and beverage, consumer packaged goods and luxury items.Referred to as ‘the consumer advocate’ by others, Cathleen always puts the consumer first when developing relevant and effective marketing strategies and branding platforms.Cathleen holds a dual Masters; Masters of Business Administration and Masters of Science in Finance, from University of Texas. Marketing and merchandising professional with proven experience in strategic planning, market research, advertising, public relations, and development of strategic alliances, vendor negotiations, trend analysis and proficient in analytical skills. Energetic team oriented MBA and MS – Finance graduate with demonstrated profit development capabilities.