Brand Management

Seasoned marketing professional with over twenty years experience managing software products, channel marketing programs and communications for global technology companies. My broad experience spans both strategic planning and tactical execution of global marketing strategies designed to create and extend brand awareness, develop new markets, generate demand and drive revenue growth. My background and experience includes all elements of the marketing and communications mix: * Positioning / Message Development * Advertising * Lead Generation Programs * Sales Tool Development * Collateral Development * Market Research * Event Management * Public Relations * Corporate Communications * Budget / P&L Responsibility Seasoned marketing professional with over twenty years experience managing channel marketing programs and marketing communications for global organizations. My broad experience spans both strategic planning and tactical execution of global marketing strategies designed