As a marketing specialist, Risha assists in driving global recognition and sales revenue of established and startup brands. She devises powerful strategic brand positioning and growth initiatives for key markets that optimise customer acquisition and lifetime value.
▪ Builds longevity and loyalty for luxury brands; expert in the nuanced approach to marketing and communications needed to differentiate luxury products. Intuition for conveying the value proposition in the right tone of voice.
▪ Develops, owns and executes the brand strategy; leading in supporting the global vision for the company, supporting organisational understanding on how to deliver on the brand and ensuring a diversified execution of the brand suited for markets and channels with different maturity and awareness levels.
▪ Accelerates growth through marketing and communications; develops creative omnichannel strategies and tactics that achieve strong ROI. Leverages data and analytics to make the right decision at the right time.
▪ Connects with the HNW and UHNW market; taps into the values and expectations of global, premium consumers. Cements brand reputation harnessing an established partnership network of agencies and influencers.