Lead clients' initiatives to increase online sales revenue and reduce costs in call centers and back offices. Creates online offerings and ordering/purchasing capabilities with package incentives resulting in revenue gains over $3 Million and reducing operational costs 10% plus annually. Accomplished targets of online sales by creating marketing programs, online content and messaging driving consumers to client websites. Executed on road map strategies by managing website content and functionality requirements for major technology development projects. Created competitive marketing Stem for promotions, coupon offers, and sweepstakes incentivizing consumers to purchase services online.