My unique approach to creating your core brand messaging is aimed at always leaving an emotional impact with the target audience. I create brand stories, propositions, key brand purpose statements (mission/vision), brand values and key messaging hierarchies, leveraged with industry and benchmarking reviews to create a standout brand that will propel you forward to show sustainable growth and add fresh identity giving a competitive advantage.

I've worked with numerous corporate companies and individual clients to create and promote unique brand identities that have had meaningful and deep influence. The end goal is to help my clients to become icons in their industries with messaging that truly stands out from the competitors.

NB: I don't write "funny", "cool" or "hip" brand stories. "Hip factor" and humour is very subjective and also doesn't work well across a global audience (different cultures view these two aspects very differently) so please do not expect or request "comedy" or "coolness" in your briefs. They get lost in translation!

If you want professional, emotive and cut through brand messaging that get clients and customers wanting to buy, then talk to me!