My background in Brand Development, Integrated Marketing Communications, Creative Direction and Advertising have given me key advantages to understanding what brands and companies need in their content and copy. I do not just look at a copy brief and see it from a writer's point of view. I look at it more holistically from the point of view of both a brand strategist and a consumer. This two-pronged mindset allows me to craft content that is both functional for the reader and authentic to the brand's DNA. Storytelling is very important to me. I use it in both my profession and passion. As a passion, I am an avid traveler, and write travel essays for local dailies and publications in the Philippines. I have also written for websites such as Travelocity and Orbitz.This means that I have developed an eye for imagery and descriptive writing that is more defined than most. I have had substantial experience in ebook writing, content writing, article writing, and feature writing. You may check out my personal works at https://whatdistancetellsus.wordpress.com/.