• Researching current market trends and predicting future trends that might affect a clients product or service's success
• Analyzing market data, customer feedback, and survey responses to develop a strategic plan
• Researching effective brand names for new products or services
• Rebranding existing products or services through BIC brand development techniques and tools
• Performing target audience research
• Brand positioning, which involves defining the benefits the target audience thinks of when they hear the brand's name
• Creating buyer personas, which are descriptions of the company's ideal customer that include their age, lifestyle, personality, goals, needs, and challenges
• Conducting ongoing audits to assess the brand's status in the market and developing strategies to strengthen it
• Creating brand architecture, which includes the logo, messaging, creative materials, and marketing campaigns
• Creating brand stories that tell customers about a product or service and try to form an emotional connection with them
• Overseeing the production of all brand creative—advertisements, presentations, catalogs, sales sheets, social media campaigns, blogs, testimonials—and ensuring they have a consistent tone and message
• Conducting ongoing competitor analysis' to identify their strengths and weaknesses so as to take advantage of any gaps in the market