INTRODUCTION:
Humans are visual. We just are. According to a study by the Social Science Research Network, 65 percent of people are visual learners, and there are numerous marketing studies showing that visual content performs better. Design – both good and bad – makes a difference in how we perceive and experience the world. The recent rise of visual storytelling has drawn attention to visual design, and most digital platforms put visual content at the forefront, further emphasizing the importance of visual story over verbal messages.
METHOD:
In branding, visual design is what translates brand strategy into compelling communications and creates a strong emotional bond between companies and customers. Design has the power to influence purchases, decisions and actions. What’s more, it reinforces the brand and leads to a stronger brand performance and increased brand equity over time.
Defined by the brand personality, a brand’s visual ecosystem includes its logo, color palettes, graphic and typographic elements, imagery and more that all come together to form a rich visual vocabulary unique to the brand. For a brand to flex and for design to reach its full power and potential, the brand must stem from a strategic foundation.
I build that foundation for your business.
Leveraging the Power of Design I strategize company’s vision with founders and establish a brand's personality, archetype and visual design which is a reflection of a distinct brand, means– same color palettes, almost identical web layouts, trendy logos and wonderful imagery, crafted for physical and digital.
TOOLS:
Adobe Photoshop, Adobe Illustrator, Figma, Blender, Lightroom & a variety of secondary tools and plugins.
EXPECTED DELIVERABLES:
Strategy: Brand Strategy Document
Identity & Visual Design: Logo, Brand Guide, Color palette, Identity system, Moodboard, Compositional framework, Typography & fonts, Brand representation
Corporate Design: Stationary design, Email signature, ID Cards, Merch, Brochure
Social Media: Grid system for consistent branding, Social media channel setup and example posts
Web: UI/UX strategy with design examples and/or mockups
NOTE: Deliverables are only representational, subject to client's actual requirement. I am very communicative at work and prefer to know details of your business first, discuss ideas, set timeframes, prioritize primary deliverables, benchmarks and discuss all the points before undertaking project, ensuring we are on the same wavelength.