Analytical-minded and insightful marketing professional with years of experience in both B2B and B2C environments. Having had solid experience successfully handling various brands across the sectors of FMCG, fashion, IT and healthcare, I am competent in branding, digital marketing, strategic planning, new product development, pricing, consumer behaviors, market research and operation optimisation. Having carried out significant successful cases, I strongly believe brand marketing plays an essential role for each brand in all product life cycles. Healthy brand strategies along with good processes of marketing operation enable each brand's success.