Branding and identity are the key of any modern business. They directly impact how a company understands its mission and how its customers perceive the company. If a company doesn't clearly its 'WHY?' it can never hope that its employees and customers alike will trust it. 

A company's brand and identity is not something that should be set by a trend or external pressures, instead it must come from deep within and stay firm across time so that a company can be flexible to changes while always staying true to its core and to what its customers trust.

Let me help you understand your company's 'Why' on a deep level and construct your identity around it so that everything you do as a company will be clearly understandable to yourself, your partners and your customers, and therefore always be positive for the prosperity of your business.