This includes the creation of logos, color palettes, typography, and other visual elements that help establish a brand's personality and identity.
My role in branding and visual identity may involve working with clients to develop a brand strategy, creating a logo and other visual elements that accurately represent the brand, and ensuring consistency across all brand communications. This may include creating brand guidelines or style guides that provide direction on how the brand should be represented in various contexts, such as print and digital marketing materials, websites, and social media platforms.
Overall, a strong visual identity is an essential component of any successful marketing strategy, and as a graphic designer, you play a critical role in creating and maintaining that identity for your clients.