In order to create a unique name and message for your product in the consumers' mind, you need to brand it properly. Branding aims to establish a significant and different presence in the market that attracts and retains loyal customers. And a lot of established franchise does this: - Nike When you think about any of these businesses, you get an idea of what they represent because they're branded properly. 1. Customer Recognition: 2. Competitive Edge in Market: 3. Easy Introduction of Products: 4.Ease of Purchase: Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole. As you build your credibility, you also build recognition, loyalty, and competitiveness. Everything goes hand-in-hand, and you’ll find that your credibility has a direct connection to customers ease of purchase. We want to buy from companies we like, know, and trust. If your brand is credible, you’re far more likely to get the sale.