Complete branding process is a combination of brand strategy, Logo Design & Identity design.
Brand strategy One of the first steps in branding process is to lay down a foundation, above and around which a brand lives in the market place. It includes aligning the mission vision and values of the brand to match the target audience and/or competition analysis insights.
- Running a discovery session with the core team/founder to find insights.
- Creating dummy target customer personas to steer decision making.
- Establishing the tone and voice that would be resonated in all communications.
- creating mood boards / stylescapes.
Logo design A logo is a symbol, icon or a mark that a target customer can identify your brand with. A good logo is three things Appropriate, Distinctive / memorable and Simple. It is an identification for your brand, not its definition and should not say a whole lot and that is precisely what I aim to help you create.
- Gathering insights from discovery and research and converting it into a design brief.
- Brainstorming ideas & creating rough sketches
- converting into draft 1 of logos.
- Presentations, revisions & fine tuning of logo.
- Identity Design Finally, based on our logo and strategy, a wide array of assets and parameters created, based which visual aspect of the brand functions. This is then consolidated into a brand guidelines, that is further used in creating any or all digital/print assets.
- Finalizing color palettes and typography (primary & secondary fonts/colors)
- Finalizing grids, layouts, vector elements / image guidelines.
- creating brand guidelines.
- Stationery Design (business cards, letterheads, envelopes, pens, diaries, banners, etc.)
- Iconography , social media guidelines/ templates (optional)