Strategy Brand Positioning - Defines what the brand is, defines it's benefits, advantages and what it means to the target market. Create user profiles, identify user journeys - Helps to offer guidance as to the steps needed to help businesses and brands grow. Customer Segmentation - Identifies customer desires and turns these into competitive advantages. Brand Attributes - Brand attributes are characteristics that are used to convey the qualities of a brand. They help their audiences to see a brands personality, values and functionality. Logo Design and Identity Systems - The face of a good brand. I create bespoke and relevant designs that are backed up by thorough research and numerous revisions. I explore numerous possibilities before narrowing down to a strong, comprehensive and unique identity system. Messaging and Voice - The tone of your text is just as important in branding as anything else! I can work with you to help you to come up with a powerful and meaningful verbal identity that conveys who you are and really connects with your audience. Brand Guidelines - Building and maintaining a brand is all about consistency. Brand guidelines help to make sure that all branded materials stick to the same style. They provide guidance for positioning of text, colours, fonts, logos and so on. Everything about your brand is stored in the brand guidelines.